A bit dated (May 2008), but still relevant.  Hosted by Sys-Con.tv, it’s a discussion of Skyway Software, our products, customers, and the Skyway Cup.

Enjoy!  Speak with you soon.  DC

In a recent post on the Pragmatic Marketing blog, the Marketing-ProductDelivery coexistence question is partially answered. What’s the question?  It is: can Marketing and Product Development truly coexist?  The supplemental links from Tyner Blain and John Dodds also provide additional context to this very interesting question.  In my opinion, they must co-exist and they must be inextricably linked in order to be optimally effective–my deep-dive analysis of Marketing & Product Development will be fodder for a future post. 

For the purpose of this post, however, let’s acknowledge that a not-too-distant parallel exists elsewhere in the enterprise by comparing the relationship of the IT Department with End Users.  They must coexist to ensure each other’s survival.   We know that these groups don’t always align when it comes to delivering software on time, fully featured, and under budget, and it’s a problem that has remain largely unsolved.

And lately, I cant help but notice an obvious mismatched attempt at solving this problem by empowering the End Users with new tools to solve technology problems (can anyone say BPM?).  Isn’t the Business Unit too busy looking for revenue and market share?  Wouldnt it make more sense to define roles and implement management techniques (supplemented by tools and automation) to drive effective business results?  And perhaps allow IT to do, well, IT? 

But then again, I know a few product delivery guys who actually try to be marketers, too.

Speak with you soon.  DC

A year ago, a very interesting list of Top 10 marketing trends appeared in a Marketo blog.  At the top of their list was the importance of online channels and the fact that they essentially replaced traditional brick-and-mortar marketing vehicles.

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